How to Download and Use Your BBI Insurance Badge
7 Ways to Use Your Insurance Badge for Brand Credibility
Your business is insured! Your clients (and future clients) want to know all about it. Displaying your BBI insurance badge is a no-fuss way to communicate that you care. Trust us—after seeing your insurance badge, your clientele will trust you. That means more bookings and more opportunities to wow.
Here are seven easy ways to show off your BBI insurance badge and build brand credibility:
Feature It on Your Website
Add It to Your Social Media
Make a great impression by overlaying your BBI insurance badge on your Instagram profile picture, Facebook cover image, or any promotional ads you run on social media. With each client interaction, the visual of your insurance badge reinforces your credibility.
Display It at Your Workstation
Whether you’re styling hair or performing a deep tissue massage, your workstation or treatment room is an ideal place to display your insurance badge. Clients enter your space, see your insurance badge, and get peace of mind to enjoy your professional services.
Include It on Your Menu of Services
Your beauty or bodywork menu of services gives clients a clear picture of what you offer. Designing your menu with the addition of your insurance badge highlights your commitment to quality and safety in every offering.
Incorporate It Into Your Email Signature
Appointment confirmations, follow-ups, newsletters—you communicate with your clients via email often, so it makes perfect sense to include your insurance badge in your email signature. Build trust and confidence with every send.
Add It to Your Marketing Materials
Include It on Your Client Forms
Consent forms and service agreements are another important place to incorporate your insurance badge. As your client signs off on each form, they’re left with peace of mind that you’re insured from the outset of their experience.
Looking for more ways to stand out? Check out our free spa and salon business plan template or our tips on taking your beauty salon on the road.
How to Add a BBI Site Seal to Your Website
Make a statement about your commitment to your customers’ well-being by proudly showcasing your insurance coverage! You can find your site seal and add it to your website by following these simple steps:
- Log in to your dashboard and click ‘My Account’ in the top right.
- Under ‘My Profile,’ choose ‘Add Site Seal To Your Site.’
- Pick a design and click ‘Copy Code.’
- Put the verified code onto your website, such as in a widget on the footer or your blog’s sidebar (or both).
- Save or click to publish to update your site to make it live.
Badge not displaying correctly? Make sure the code you’ve copied is complete and will work, using a free code checker:
- Paste the code you copied into the left-side window, being sure to clear anything else
- Click the green ‘Run’ button to verify the badge is pulled in properly—if it is, you’ll see the insurance badge displayed in the window on the right
Where to Put Your BBI Insurance Badge on Your Website
So you’ve made the smart decision to display your insurance badge on your website. Your beauty or bodywork business will thank you. But where to place this powerful trust seal so that it does the trick? Decisions, decisions. Start with these ideas:
Homepage Banner
The home page serves as your website’s virtual front door, shaping visitors’ initial impressions. Placing your insurance badge prominently on this page ensures it’s among the first things clients see, establishing trust from the start and signaling a strong commitment to security.
Website Footer
The often-underestimated footer of your website presents a valuable opportunity for showcasing trust badges. By placing the insurance badge in the footer, you ensure its continuous visibility across all pages, strengthening the narrative of security and trust as clients explore your site. Moreover, clients frequently turn to the footer for reassurance and verification, making it an ideal location for your insurance badge.
Booking and Checkout Confidence
Contact and About Us Pages
Building trust extends beyond transactions. Clients often explore contact and about us pages to understand your company better. Adding the insurance badge on these pages reinforces your dedication to security and integrity, helping you stand out as a professional.
Strategic Touchpoints
Strategically place the insurance badge at various touchpoints throughout the client journey. This could include service detail pages, review pages, or confirmation emails. Repetition reinforces the message of security, steadily building trust over time.
Next to Call to Action Buttons (CTAs)
If your site features CTAs like “Book Now” or “Schedule My Appointment,” position the insurance badge nearby. This creates a visual link between client actions and the assurance of security, subtly boosting confidence in taking the next step.
How to Add Your Badge to Popular Website Builders & CMS Platforms
The process of integrating your BBI site seal is straightforward, requiring only a few steps to work your web magic in the backend of your chosen website builder or CMS platform.
Wix
- Go to the Site Badges app in the Wix App Market.
- Add this to your site.
- Select the Site Badges app in your Editor.
- Go to Settings.
- Click “Set Up Badge.”
- Upload your insurance badge.
Squarespace
To add a badge in Squarespace:
- Decide you want to add the badge, then click “Add Block” and choose “Code.”
- Click the pencil icon to edit block and remove the default code from the box.
- Paste your badge code into the box, including the < > marks at the start and end.
- Click outside the code box, then click “Save and Exit.”
Shopify
- In Settings, click on “Files” and upload your badge.
- In “Online Store” choose “themes.”
- Click on “Actions”and then choose “Edit code.”
- In “Sections,” find “main-product.liquid.”
- Edit the code as needed and don’t forget to click “Save.”
Weebly
- Copy the badge code from your BBI dashboard.
- Open the Weebly editor and drag and “Embed Code” widget to where you want the badge to display.
- Double-click the Embed Code box and paste your code.
- Click outside the box and publish to save your changes.
GoDaddy
- Access your website Dashboard.
- Navigate to the Footer Widget section.
- Create a new text widget.
- Copy and paste the trust badge snippet into the widget.
- Save and publish the changes.
WordPress
To add the badge to a footer or sidebar widget:
- Upload your badge to your Media Library.
- Add an image and choose the badge from your Media Library; or,
- Copy the badge code from your dashboard and add an HTML widget to your footer or sidebar, then paste the code in.
- Save and publish.
Ready to Stand Out? Install Your BBI Insurance Badge Now!
